What Are The Types Of Google Adsense || Content, Search, Video, Page Level Ads

Google provides a wide variety of ad formats. Below are the formats that are in running now, Adsense had other formats too but few of them were discontinued. 

 

AdSense for Content

The content-based adverts can be targeted for interest or context. The targeting can be CPC (click) or CPM (impression) based. There's no significant difference between CPC and CPM earnings, however CPC ads are more common. There are various ad sizes available for content ads. The ads can be simple text, image, animated image, flash, video, or rich media ads. At most ad sizes, users can change whether to show both text and multimedia ads or just one of them. As of November 2012, a grey arrow appears beneath AdSense text ads for easier identification. Google made an policy update regarding the number of ads per page, the 3 ads/page limit has been removed. 

Page Level Ads

Page-level ads are a family of ad formats that offer a new and innovative way for you to monetize your content. With Page-level ads, you place the same piece of ad code once on each page that you want to show the ads.

AdSense for Search

AdSense for search allows publisher to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are only available to white-listed publishers.

Although the revenue share from AdSense for Search (51%) is lower than from AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.

AdSense for Video

AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive advertising network. The publisher is able to decide what type of ads are shown against their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format. Publishers can also display companion ads - display ads that run alongside video content outside the player. AdSense for video is for publishers running video content within a player and not for YouTube publishers.

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